Last Updated: August 5, 2025
Introduction
SEO Optimisation (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website seooptimisation.co.za or use our services.
Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact details (email address, phone number)
- Business information (company name, industry, website URL)
- Billing and payment information
- Communication preferences
- Information provided during consultations and strategy sessions
Website Analytics and Technical Data
- IP address and location data
- Browser type and version
- Pages visited and time spent on our website
- Referring websites and search terms
- Device information and screen resolution
- Cookies and similar tracking technologies
Client Website Data
When providing SEO services, we may access:
- Website analytics data (Google Analytics, Search Console)
- Social media account insights
- Google Business Profile information
- Competitor analysis data
- Keyword ranking information
How We Use Your Information
We use collected information to:
- Provide SEO optimization and digital marketing services
- Conduct website audits and performance analysis
- Communicate about our services and respond to inquiries
- Process payments and maintain billing records
- Send marketing communications (with your consent)
- Improve our website and services
- Comply with legal obligations
- Optimize for AI search engines and traditional search platforms
Legal Basis for Processing (GDPR Compliance)
We process your personal information based on:
- Contract Performance: Providing agreed SEO services
- Legitimate Interest: Business communications and service improvement
- Consent: Marketing communications and non-essential cookies
- Legal Obligation: Tax records and regulatory compliance
Information Sharing and Disclosure
We may share your information with:
- Service Providers: Payment processors, hosting providers, analytics tools
- Google Services: For SEO optimization and Google Business Profile management
- AI Platforms: For AEO (AI Engine Optimization) services
- Legal Requirements: When required by law or to protect our rights
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Data Security
We implement appropriate security measures including:
- SSL encryption for data transmission
- Secure hosting environments
- Regular security updates and monitoring
- Access controls and staff training
- Regular backups and disaster recovery procedures
Your Rights
Under applicable privacy laws, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Object to processing or request restrictions
- Data portability
- Withdraw consent for marketing communications
To exercise these rights, contact us at terence@seooptimisation.co.za.
Cookies and Tracking Technologies
We use cookies to:
- Remember your preferences
- Analyze website traffic and performance
- Provide personalized content
- Enable social media features
You can control cookies through your browser settings, though this may affect website functionality.
Data Retention
We retain your information:
- Client Data: For the duration of our business relationship plus 7 years for tax purposes
- Marketing Data: Until you unsubscribe or request deletion
- Website Analytics: Up to 26 months
- Communication Records: Up to 3 years
International Data Transfers
Your information may be processed in countries outside South Africa. We ensure appropriate safeguards are in place for international transfers.
Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or website notice.
Contact Information
For questions about this Privacy Policy, contact:
SEO Optimisation
Email: terence@seooptimisation.co.za
Phone: 082 045 0132
Address: Gauteng, South Africa
Compliance
This Privacy Policy complies with:
- South African Protection of Personal Information Act (POPIA)
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA) where applicable