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Site Structure & URL Review Services Gauteng | Optimise Your Information Architecture for SEO
Analyse and optimise your website’s URL hierarchy, internal linking architecture, and topical silo structure,ensuring Google can efficiently crawl, understand, and rank your entire site.
What Is Site Structure & URL Review?
Your website’s information architecture,the way pages are organised, named, linked, and structured,is one of the most powerful and least understood SEO levers available. A well-structured site makes it effortless for Google to understand what you do, which pages are most important, and how different sections of your content relate to each other. A poorly structured site creates confusion for both Google and users: important pages buried deep in a crawl hierarchy receive less PageRank, keyword relevance is diluted across poorly organised content silos, and Google struggles to understand the topical authority your site should signal. Site structure and URL reviews are particularly valuable after website migrations, after significant content expansion, and for older sites that have grown organically without a clear architectural plan. SEO Optimisation conducts thorough information architecture reviews with specific, implementable recommendations.
When You Need This
- →Your website has grown over time and pages are organised inconsistently without a clear hierarchy
- →Important pages are more than 3 clicks deep from the homepage,reducing their crawl priority
- →Your URL structure uses parameters, session IDs, or inconsistent naming conventions
- →Keyword cannibalisation between similar pages suggests poor topical silo organisation
- →You are planning a website migration and want to preserve or improve SEO architecture
- →Google Search Console shows significant numbers of pages with "crawl budget" issues
How we deliver Site Structure & URL Review for you
Crawl Depth Analysis
Map every page's crawl depth from the homepage,identifying important pages buried too deep and pages receiving excessive PageRank relative to their content value.
URL Structure Review
Review URL naming conventions, directory depth, parameter usage, and slug formatting against SEO best practices,with specific recommendations for any URLs needing restructuring.
Internal Linking Audit
Analyse the complete internal link graph,identifying orphaned pages, over-linked low-value pages, and opportunities to strengthen authority flow to priority ranking targets.
Topical Silo Assessment
Review whether your content is organised into clear topical clusters that signal comprehensive subject authority to Google,and recommend restructuring where silos are weak or absent.
Architecture Roadmap
Deliver a written architectural roadmap with new URL structure, silo organisation, internal link priorities, and a migration plan if URL changes are recommended,with risk mitigation steps.
Pricing & Cost
Site structure and URL review reports from R2,800 for standard business websites. Complex or large sites quoted individually. Includes implementation consultation and migration risk assessment.
Why Choose SEO Optimisation
14 years serving South African businesses. Free audit, transparent monthly reporting, AI search visibility. Learn more →
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